Microsoft – Victim of Click Fraud !???!
So they say, the software developers has in fact filed charges against specific people for what it says is a violation of the company’s rights to revenue that should have been generated by pay-per-click ads that has websites generating revenue from each and every click. The specified accused are being accused of imitating ads by the company and re-directing clicking customers to be to other sites that are far from their legitimate destinations, the Microsoft products page amongst others. Click-jacking may be the term for this, has hackers using legitimate advertising banners, substituting them with their own or with that of a preferred customer, thus robbing the legitimate advertiser of supposed revenues.
Pay-per-Click, is a term used to describe the money making engine of Google and other ad-giants who are paid according to the number of clicks they can get with ad’s they present. The royalties and fees are paid to the website owner by the advertiser based on clicks that has a set commensurate value in dollars per usage. Google has long benefitted from such innovative ads and it continues to be one of their leading sources of income with adWords and other marketing strategies.
